Warsaw museum of dance and movement visual identity
Warsaw museum of dance
and movement visual identity
Project type:
Project type:
Visual identity
Year:
Year:
2025
Context:
Context:
University project
Project overview:
Project overview:
Visual identity for an imaginary museum. The core concept: circle as the essence of dance. Not a pose, not a silhouette, but the circular form that defines movement through centuries.
Visual identity for an imaginary museum. The core concept: circle as the essence of dance. Not a pose, not a silhouette, but the circular form that defines movement through centuries.
Problem:
Dance-related visual identities rely on literal, clichéd imagery — dancers mid-pose, ribbons, silhouettes. For an imaginary Warsaw dance museum, that approach would blend in with every other identity in the category.
Solution:
The solution came from research showing that dance, across centuries, has always been built around the circle. The logo’s typography grew from that shape, and the color was chosen to reflect the energy and power of the art form.
Result:
A flexible identity that reads instantly at any scale — from a building sign to an Instagram story — built on one repeating motif instead of a literal dance image.
Idea of logo:
Different sketches and other variants:
Final Result:
Problem:
Dance-related visual identities rely on literal, clichéd imagery — dancers mid-pose, ribbons, silhouettes. For an imaginary Warsaw dance museum, that approach would blend in with every other identity in the category.
Solution:
The solution came from research showing that dance, across centuries, has always been built around the circle. The logo’s typography grew from that shape, and the color was chosen to reflect the energy and power of the art form.
Result:
A flexible identity that reads instantly at any scale — from a building sign to an Instagram story — built on one repeating motif instead of a literal dance image.