Lasowiak cranberry liqueur
Lasowiak cranberry liqueur
Project type:
Project type:
Label + Packaging
Year:
Year:
2026
Context:
Context:
University project
Project overview:
Project overview:
Packaging concept for cranberry liqueur — the traditional drink of the Lasowiacy ethnic group from the Sandomierz Forest region in Poland reinterpreting folk material culture for a contemporary product language.
Packaging concept for cranberry liqueur — the traditional drink of the Lasowiacy ethnic group from the Sandomierz Forest region in Poland reinterpreting folk material culture for a contemporary product language.
Problem:
There are no contemporary packaging solutions for traditional regional drinks like this one. The category is stuck in dated folk visual clichés that fail to interest
a modern buyer.
Solution:
The concept builds a single graphic system from the region’s embroidery motif and the apothecary cross — a nod to the folk belief in the liqueur’s medicinal power. The cross-and-flower pattern repeats across the fabric cap wrap, the back label border, and the front label framing, carrying one visual language across every material.
Result:
The project was submitted to
Art of Packaging in Poznań, Poland’s national packaging design competition, in the Debiuty (student) category judged by an independent jury of packaging industry professionals.
Mood Board
Mood Board
Different variants:
Different variants:
Final Result:
Final Result:
Problem:
There are no contemporary packaging solutions for traditional regional drinks like this one. The category is stuck in dated folk visual clichés that fail to interest
a modern buyer.
Solution:
The concept builds a single graphic system from the region’s embroidery motif and the apothecary cross — a nod to the folk belief in the liqueur’s medicinal power. The cross-and-flower pattern repeats across the fabric cap wrap, the back label border, and the front label framing, carrying one visual language across every material.
Result:
The project was submitted to
Art of Packaging in Poznań, Poland’s national packaging design competition, in the Debiuty (student) category judged by an independent jury of packaging industry professionals.
